So how did they chalk out Chulbuli? Heres something interesting I found...
Madurai, Feb. 22 Hindustan Lever Ltd (HLL) recently held a painting and cartoon competition around an imaginative character `Chulbuli', representing the quintessential Indian girl, in 10 schools in the city. Cash prizes totalling Rs 2 lakh were awarded besides participation certificates and gifts. According to the General Manager of HLL, Mr Rajaram Narayanan, the competition revolved around mother-daughter relationship and was aimed at inculcating good habits in children. Initially the competition was introduced in Karnataka covering 2 lakh children. Encouraged by the success, the company held the competition across six cities in Tamil Nadu, including Madurai, reaching out to 2 lakh children, he added.
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Anyways, I noticed that off late a lot of advertising has been targetted at younger audiences and, a lot of it has clicked! BIG TIME!! Levers again did a great job with Pears Junior soap (with the toy free n the catchy jingle!). You can still see the non-offer stock lying on the shelf, while kids are trying to expand their "Pears toy collection". Even products where the kid is nowhere close to being the consumer a lot of "kid appeal" has been used like in Surf Excel (the Daag Achche Hain 10/10 campaign), SBI Life Insurance (with the naughty grandfathers and the "mature" grandsons) and tons of other such ads (given my limited exposure to TV)
Guess its to do with the inherent charm n cuteness kids bring with just their presence!!!
6 comments:
Yea very true they are Cute and Charming.Kids are also innocent, natural and dont thing about earning money.
of course they can influence any decision!!
Hmm.. I miss Indian ads.. Some of the ads in the US leave u wanting to tear your hair out for the lack of any form of imagination! Quite horrible! But all these blogs just go on to prove how Korporate Kavi has become ;)
kids are quiteamazing so long as their influence in buying decisions is concerned...dont think tantrums count unless u are a kid:D...plus always kids look cute..so i guess to have kids influence other kids in ur ad is a no brainer...as for the latest advertisements..well i guess i have to stick to thesis on russian ones..
I totally agree with you guys. This is very cute ad. Have you got any idea who did the animation for HLL. I really want to know.
Besides children are becoming more clever and smart. they are innocent yet intelligent. They know how to act and when to act.
Please post comments if you come to know who did this animation?
Deepika
Guess thats a lot to do with the fact that kids symbolise pure honesty and truthfulness..and brands seek to associate that attribute with themselves..
Bacche, mann ke sacche :)
Hi,
I need to buy one chulbuli doll
Can any one please tell where i can get one.
Now it is not available as gift with clinic plus also :(
Please help me.
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