Wednesday, August 30, 2006

"Sharing" a story of share autos...

Rewind to say, 1997...
There are these 2 guys standing in the bus stop, and they've been standing there for the last 45 minutes. Frustration has crept in and they restlessly keep looking at their watches n the road alternatively, desperate for some kind of action. There is no cell phone, no free sms to keep these guys occupied. They glance at each other and then turn away thinking to themselves "Great! Even if a freakin bus comes, the whole stop is gonna get in"...then they continue getting frustrated...

Then like an oasis in a desert, a small yellow three wheeler chugs along the dusty road. One of the guys looks skeptically at the "auto" which is manually driven (ok, that was a bad one!) and considers fledding the boring bus stop but then shrugs the thought away..."Its just too expensive on a daily basis, I took one even day before"...

The second guy has the same thoughts running through his mind. The auto driver halts at the stop hoping for some temptation to set in. He looks longingly into the first guy's eyes (now don't let ur imagination run wild, he just wants some savari yaar) and then in the second guy's direction. 4 minutes pass by and our men are still contemplating. Then suddenly, as though telepathic, both of them shout out to the auto "Thiruvanmiyur"... the auto driver nods ecstatically and the 2 guys look at each other with surprise. Now luckily for us, 1 of them was smart enough to say "Hey, you need to go to the same place? Shall we share the auto fare?" Guy 2 is thrilled by the idea and they both jump in feeling radiant about having saved some money...

The auto driver is not as thrilled. While driving, he replays the entire sequence of events and starts scheming a business plan. "I came from Mount Road to Mandaveli with noone in my auto. Then these 2 guys engaged the auto till Thiruvanmiyur. Now I need to get back to T.Nagar to go home. God knows if I will get any savari from Thiruvanmiyur or not. Hmmm..." Once he drops the dudes, he scans the bus stop for potential "savari" ... theres this girl who wants to go to Adyar, an elderly man who wants to go to Kotturpuram and a middle aged "mami" who needs to go very closeby. A fast calculation runs in our autowallah's head..."Thiruvanmiyur to T Nagar will cost me atleast 30 bucks (remember its 1997)...instead of taking one of these 3, let me take all of them...what do they get?...a reduced fare...what do I get?...4 Rs from "mami" + 7 Rs from the girl + 11 Rs from the man + say, a minimum of 4 Rs each from atleast 2 other persons who might want to go from somewhere to somewhere on my way back...cool, I'll break even!!!"

He ended up with more than just break even...and no one was complaining...like our mami puts it "The comfort of auto travel clubbed with bus rates...this is simply a boon"

The Share-Auto concept was hence born...and has taken several avatars ever since...

To share or not to share...

I still fondly recall the days when M,J,S n I used to take the bulky 7 seater Chennai share autos in different parts of the city...Chennai operates (or atleast used to operate) on a flat share auto rate...from anywhere to anywhere was usually 5 bucks...used to suit us vagabonds jus fine :)

Hyd of course would truly be the Nawab of all share auto systems...the city is sooo well connected by share autos that they make an independant public transport system all by themselves...of course the pricing is very very arbit...

But don't ever try the concept in B'lore...auto drivers here just don't understand, or maybe in their case, ignorance is bliss huh...have tried to "share" an auto voluntarily with strangers on several occasions and the response from the auto wallah is always irritatingly the SAME "Aapka meter alag hain aur unka alag"... here sharing means double income for the auto driver...

As usual have crapped aplenty :) Would love to hear abt share autos in other cities...so do share stuff here...:)

Sunday, August 27, 2006

PRE BLOGGING ERA...Post 4

Hyderabad Blues, Blacks n Reds...

Dated: August 7, 2006

Am writing after quite a while, probably because of no ready access to a computer the last couple of weeks...have missed bugging all of you but right now, just like the Hyderabad monsoons, am in FULL SWING :)...so here goes...

This mail is dedicated to Aastha n all my other Go...oops sorry, Telugu friends and to this rocking city...Hyderabad...(no offense meant guys, in spite of all that I have written below, I love this place n have had too much of fun here both last yr during summers n this time around!)...

Wheres the party tonight?...
Monday, 17th July 2006, Secunderabad Railway Station
I was walking near Secunderabad Railway Station, and was shocked to see that people on the road were occupying more than half the breadth of the road and striding by in a rhythmic way, swinging to some loud Telugu hit... I thought there was a procession or somethin...n then with subsequent visits, I realized that thats jus the way people walk on the road!!!
This city never fails to amaze me!!...the very first thing you will notice, esp. if you visit the market, is that here in hyd, everyday is a festival...the shops will blare music, the neighbouring shops will blare music even more, and people on the roads will sing along...if not dance along!...And of course, you are invited to join the party!!...Needless to say, you can wear ANY colour of your choice...you will never feel out of place...nows the time to take out all those fluorescent pinks n oranges...(hehe, H'bad is jus as colourful as any other city in this country but its good fun to make fun of the colours here ;))

Work HARD Party HARDER!
Come rains, come sunshine, the city will not halt for a thing. Yep, we've heard a lot abt Mumbai being like that, but H'bad is no less...n the spirit is contagious...
27th July 2006, Jubilee Hills
I was drenched in the rain on my way back from office (thats from one end of the city to another) and jus managed to catch an auto...was big time grumbling and feeling yucky and wet all over...but was pleasantly surprised with the autowallah's bindaas attitude...the guy jus blasted his favourite numbers from Devdas (Telugu not Hindi) n was in a hyper enthu state jumping along with the song...the mood catches up with u...soon I found myself enjoying the music n the rain as well and am now determined to get some good Telugu songs on cd...
Tollywood has a huge influence on people's day to day lives here...around 50 to 60% of all city billboards are advertisements for movies...the ad spend and promos for movies are sky rocketing and it is well supported by a good theatre network...

Love thy neighbour n laugh with the stranger...
The people have been absolutely crazy AND absolutely amazing...
Wednesday, 21st July 2006, Bata Road, Secunderabad
Hyderabad wakes up late. My bus unexpectedly took me 20 mins early to my destination (the stockist point) and I was wondering how to while away time. Tried calling a couple of friends, but we Salespeople should realize not the entire world is as jobless as we are! What better thing to do than to eat!! Was looking around for bananas but nope, they are not too common in this part of the country...then was looking for tea stalls...saw this huge board saying "All kinds of tea available here"...Yippee! I ran there...Once inside I discovered that it was not a tea stall but a tea powder shop...my face bore immense disappointment and the words jus spilled out "Chai nahin hai kya..." Was jus turning away when the shopkeeper exclaimed rushingly "Beti, Chai chahiye? Ek minute tehro" and ordered his assistant to fetch some tea...I obviously stopped him but ended up havin a nice chat with the shopkeeper n gave career counseling for his son :)...hehe, u must've seen his face, he was sooo happy, n everytime I pass his shop I say a hello which he acknowledges with a blessing...Well, as is obvious I love getting blessed :D !!

Its not jus this guy. Be it the bus drivers n conductors, the co passengers or even people on the road, everyone is (mostly) always cheerful n has a good word for u...can write on and on abt SOO many stragers who have absolutely made my day almost everyday during my stay here...am truly gonna have Hyderabad Blues when I leave this place!!

This test i took...

Esu suggested this test n it was loadsa fun...thought I'd publish my results!


Try it out too...:)

Thursday, August 24, 2006

PRE BLOGGING ERA...Post 3

Of sweet nothings & nice somethings...

Dated: July 11, 2006

Those of you who have known me for long would know that the subject to this mail was my online name in msn messenger once upon a time...
anyways this one is a bit philosophical but has been on my mind for quite a while now, so jus penning it down...its all about what we call the "feel good factor" and is based on my recent experiences...

Say a li'l prayer...
What I mean by a prayer is not necessarily sitting in the Pooja for long n "slogging it out" with God...a prayer, in more simple words, would just mean wishing someone or even yourself good...we are all so held up with our day to day lives that we often forget to thank God and thank everyone around us for making us the persons we are today...but even today, there are a few who genuinely mean good not just to people they know, but to the world as a whole...
One such man lives in the same street as me. Every morning he is either seen going on a walk or exercising in his balcony by the roadside. And he cannot do this silently. To every one of us passersby, this uncle HAS to shout out "Good Morning! God bless you! Have a nice day!" in the most enthusiastic fashion possible! The world has come to such a stage that a sweet gesture like this is looked upon with doubt by ppl, I have seen a few who look at him suspiciously n hurry away, but most others, including me, have always found this a very pleasant way to start the day as we are hurrying to our workplaces / schools etc.

Spread the smile, spread the happiness...
It was Monday morning. I am not one of those who experiences Monday morning blues, but I must admit the day didnt start off too well. I had managed to get this bus after waiting for a good half hour in the stop and thanks to the long wait, the whole stop decided to get into the bus along with me...for probably the first time I literally was on the footboard with no other choice n just the thought that this journey was to last a good 1 hour made me real grumpy, was showin my grumpiness to the harmless fellow passengers making all kindsa irritated gestures when they accidentally stepped on me or fell on me...then suddenly this small girl Khushi (I actually don't know her name. This is an assumed fictitious name but it suits her jus fine!) from behind me reaches out with her hand and takes my heavy cumbersome bag and puts it on the gear box. It took a moment for me to realize what had happened, but instantaneously my frown was replaced by a smile! The rest of the journey was grt and I found myself humming along with Radio Mirchi's early morning superhit numbers and smiling at all the co passengers! Ever since, i have made it a point to offer to keep people's bags when they are standing and I have the luxury of sitting and ever since have seen the number of smiles increasing!! We seriously need more Khushis around us everyday...

"Loka Samastha Sukhino Bhavantu"
A few days ago, when I was in a Food Bazaar setting up a display with the merchandiser, there was this elderly man who began to interrogate me as to who I was and what I had studied, blah blah...in conversation he jus asked me "So is your family here with you?" and I jus told him "No Sir, they r in Chennai"...he goes on "You must be missing them"
"Oh yes, I really do, and so do they, I am just hoping and praying I get my final posting in Chennai..." The man looked at me very empathetically and said "I understand, my daughter is working in Mysore and I miss her a lot too. Don't worry, you will definitely get to stay with your family soon. I will pray for you..." Whether he meant those words or not, they sure lit my face up for a long long while :)...
I was thinking of this later n realized that this person was nice to me as he saw his daughter in me. The world becomes a much nicer place the minute you start seeing everyone as someone close to you, be it family, friends, colleagues or otherwise. This also goes on to explain why it felt SO nice to help an old couple choose a pastry at the Sweet Chariot Cafe. Jus a minute b4, I was wondering what I shuld take myself, but just as I saw the indecisive couple, I saw my grandparents in them and instantaneously became the pastry expert telling them "Take the cherry one, I've tried it b4, its really good". Like my mom n grandma often say "I love doing things for children your age, hoping that someone else will do something nice to you in the place you are."
Trust me, it really works... :)

PRE BLOGGING ERA...Post 2

Glimpses of life from the eyes of a marketer...

Dated: June 20, 2006

Disclaimer: It may appear that this mail might interest only those who are into marketing, but for people who believe that most of life is all about marketing yourself and selling your ideas, do read on...

While many of us in sales and marketing spend our lives thinking of how exactly to "connect" with the customer, there are many to whom this comes naturally...this mail is dedicated to all those "natural marketers"!

CRM in Medicine...
I recently changed my Dentist in Chennai. My previous Dentist stays pretty far away n one of our neighbourhod aunties couldn't stop raving about how good this Dentist is, so Mom n I decided to pay him a visit. Well I have this unique recurring dental prob which most Dentists "study" and "investigate" and other than scaling there appears to be no permanent solution they have found for my problem till date. Dr.Ashwath has been different though. Not that he has found a remedy for my problem as yet...but its the way he has handled the whole thing that makes a difference. He has listed down 10 possibilities and is "ruling out" each of them one by one. Knowing well that I can see him probably only once a month and that too only on sundays doesnot stop Dr.Ashwath from providing me with his "Service level differentiators" ... he mails me reminding me about my next appointment, sends me text and videos on possible causes for the kind of problem I face (its nuthin much, its some kind of staining) etc etc...whats more I believe he regularly calls his local patients up in Chennai...and, he doesn't charge you anything close to premium...now THATS Customer Relationship Management at its best!

Cyber CAFE...
Yep, they all call themselves Cyber "Cafes" but I happened to visit one which came very close to it...
This one is in Jay Nagar, B'lore near where my aunt lives. The entrance to the internet parlour looks more like a bakery or a supermarket, for as you enter the aroma of baked items warmly welcomes you...soon the Kwailty Walls refrigerator with huge icecream posters might just catch your eye but watch out for the adjacent coffee machine and the counter with soft drinks, chocolates, et all...it is very difficult to walk past all this without buying a thing and soon you find yourself licking an icecream and getting into the place...the best part is that you have a couple of helpers around who occasionally ask you if you would like anything more!!! ...for ppl like me who write mails like this sometimes from internet centres, such cyber cafes are bliss!! now THATS what I call Customer Delight!!

Push vs Pull Marketing...
Finally, I caught myself thinking recently of the people who have suggested that I start blogging since I anyways spend a lot of time writing...and then I was asking myself, so y am I not doing that?... The real reason of course is that I am extremely lazy to start a creative blog n maintain it n do justice to it...but thinking objectively, I thought to myself, blogging is more like a Pull strategy where ppl choose to visit ur blog as and when they please (of course, if your blog is as good as Shakky's u'll have loadsa visitors, not to worry!!...ok, for those of you who are curious to see his happening blog its toiletseatideas.blogspot.com and no, he is not paying me for this advertisement!...though I think he shuld!!!...now thats PR for u ;)), while what I am doing here is more of a Push strategy wherein I am forcing ALL OF YOU to see this mail and hoping for a conversion rate of atleast 10% of ppl who might end up reading it...

Did you???...
Well...thanks :)

Wednesday, August 23, 2006

PRE BLOGGING ERA...Post 1

Nanku gothilla...only God knows

Dated: May 23, 2006

Bangalore = Social Life for me...it was friends, cousins n new friends in summers, n now with my nice new job, it has also begun to mean auto drivers, retailers, co-passengers, bus conductors n jus abt anyone on the road (REALLY... ask my friend Paras!)...

"I lost my address...can I have yours?!!"
For those of you who are familiar with that pick up line, well try it at B'lore it might jus work!! My experience says that, if you happen to get really lost in Bangalore (which is very very easy considering that there are SOO many layouts, n layouts within layouts with umpteen main roads each having a handful of crossroads)...ok think ur quite lost now...anyways, like I was sayin if u r lost n u want some free entertainment so that u can laugh at yourself try asking someone the way... they either give u such bad directions that u even forget where u wanted to go or there are these ppl who will ask u SO many questions abt urself that its so difficult escaping from the spot...or worse still there r these ppl who will behave like u were actually talkin to urself n they jus happened to be there!

PG accomodations...Adithi Devo Bhava??
Before coming here, I always thought Paying Guest accomodation meant a nice family n nice home where u culd be one among the family n stuff...well the place I stay in is close to that, atleast for most of it (except that it is too much in the interior n power cuts r frequent when it rains) and I really believe I am lucky after seeing some other PGs with SriVi(for those of u who dont know thats my friend from BIM who stays with me)...my God how commercial can ppl get man...they actually have 2 beds (sorry 3, 1 with a bunker) in 600 sq. ft. of space...soo soo lousy, jus looking at those "hostels" which are called houses made me feel homesick...
sooo much that I was telling SriVi that if we really wanna look for acco we should probably advertise in Free Ads as follows:
"WANTED: An elderly couple who have space in their home and hearts for 2 working girls who want nuthin but good food and company. Money no bar."
Hopefully that shuld work...

Orkut...
All this brings me to think i should start a community "I hate Bangalore"...ok ok all u Bangalore lovers, thoda zyada ho gaya, I should make it "I hate Bangalore roadways"...and roadways includes the road, the traffic, the congestions etc...zaroor hoga already, I jus need to search!!

Saturday, August 12, 2006

Hi all! Yep this is finally Kavi's apna blog! Enjoy maadi n feel free to leave ur thoughts (n smiles!)...
For starters, heres something I scribbled recently...
Wrote this last week when I was as usual daydreaming...

A few microseconds to see...
A few more seconds to watch...

A few seconds to hear...
A lot more effort to listen...

A few minutes to smile...(smile more than that)
A few more minutes to make someone smile...

A few hours to talk...
Many more hours to listen...

A couple of hours to think...
A lot many more hours to dream...

A few days for work...
Many more days to "experience"...

A few months for transition...
Many more months to change...
Many many more months to keep changing...

A few years of learning to live...
A lifetime of continuing the "learning"...

One life is simply not enough...Live life to the fullest...Life is too short to be spent worrying...Keep smiling :)